Target Audience

Family businesses, local restaurants, small food retailers

Challenge

The Original Tamale Company, a small family-run tamale shop in Los Angeles, needed to expand its customer base and drive foot traffic to the store. Traditional marketing was expensive and didn't resonate with younger audiences. The family lacked video production skills and budget for professional content creation.

Solution Approach

In 2024, marketing manager Christian Ortega used ChatGPT to write video narration and edited a 46-second meme-style video using accessible tools in just 10 minutes total. The video featured a person falling from the sky and crash-landing at their shop—funny, unexpected, and tied back to their food. The timing aligned with cultural trends, maximizing virality potential.

Value Add

The video achieved over 22 million views and more than 1.2 million likes in just three weeks. More importantly, it drove significant foot traffic to the store and expanded their customer base beyond their traditional audience. The 10-minute investment using free AI tools delivered marketing reach that would have cost hundreds of thousands through traditional advertising.

References

The Original Tamale Company, ChatGPT

Read more here: https://visme.co/blog/ai-marketing-case-studies/