Target Audience

Product strategists, ideation teams, and business analysts looking to accelerate creative thinking and strategic planning.

Challenge

Traditional product strategy and ideation rely on manual, time-consuming processes for generating and evaluating ideas. Teams struggle to scale divergent thinking, integrate external knowledge, and navigate complex conversational flows with LLMs effectively.

Solution Approach

Boba leverages an LLM (e.g., GPT-3.5) to automate research, scenario building, and concept generation while providing structured UI elements to simplify user interaction. It enriches naive prompts with domain-specific knowledge and templates, guiding users through tasks like trend analysis, creative matrix ideation, and strategy frameworks (e.g., 'Playing to Win').

Value Add

Accelerates ideation cycles, reduces manual effort in research and scenario planning, and enables non-expert users to collaborate effectively with AI for strategic outputs like storyboards and value propositions.

How to Apply This

Image and video generators have become valuable tools for creating visual content with little effort. Deep Research tools can be used to provide relevant information in the internet or within your own company documents. Tools to empower such processes are availble by cloud-based providers, but can easily be created on open-source AI so that you can optimize it perfectly to your individual needs. There are plenty of options, so that the real question is: where does your team struggle to generate fresh ideas, and which input would be needed to spark them?

Want to brainstorm how latest AI technologies can be implemented into creative processes? Reach out to me and book a free 30-minute feasibility call.

References

Developed by Martin Fowler and colleagues as an experimental prototype.

Read more here: https://martinfowler.com/articles/building-boba.html